Monona Sustainable Business Initiative

The Monona Sustainable Business Initiative (MSBI) is a coalition of local businesses which strives to improve the quality of life for their customers, employees, and communities by upholding sustainable business practices.

MSBI targets five areas pertaining to green business practices:

  1. Energy Efficiency
  2. Carbon, Pollution, and Waste Reduction
  3. Water Conservation
  4. Effective Transportation and Distribution
  5. Employee, Community, & Educational Outreach

Click on the links above for project resources.

Goals of MSBI

Connecting businesses  green practices strengthens Monona's commitment to environmental and social sustainability. MSBI allows for business owners to build a network for sharing project ideas and best practices, and by increasing our knowledge base we enhance the economic growth opportunities for the green businesses. In the long run, sustainable business decisions provide both environmental and cost returns, and are always a responsible choice.

Why be interested in MSBI?

MSBI is a free green marketing campaign. By joining, your business will receive recognition for participation through Monona's web-page. 

Click here to read 'The Business Case for Going Green'

How to Participate

Complete this Application Survey to become a member of MSBI